« Drive-to-Store » Strategies for Chinese Visitors in Switzerland

Conférence et discussion avec M. Guillaume DE ROQUEFEUIL, PDG d’Europass, et M. Steeve PASCHE, PDG de Lausanne Tourisme.
Mme Yasmine GULAM, responsable de la clientèle globale chez TAG Heuer, et Mme CHEN Meng-Mei, professeure assistante à l’École hôtelière de Lausanne, se joindront à la discussion qui suivra les exposés.

« According to a study co-led by Swiss Tourism and the Swiss Federal Statistical Office, Switzerland is about to welcome 2 million overnight stays of Chinese visitors per year by 2022; more and more individual travelers with high purchasing power and less tour groups.
How Switzerland is preparing itself to welcome these independent Chinese travelers? How to take advantage of these new customers as a retailer, touristic operator or hotel and restaurant manager?
One single solution: penetrate the Chinese digital ecosystem, as most of “western” digital platforms (such as Facebook, Instagram, Whatsapp) cannot be used in China.
Only touristic and economic actors aware of Chinese’ tastes and wishes and only those using the right digital marketing strategies with the adapted payment solutions will make the difference. »

Alpha Palmiers, rue du Petit-Chêne 34, Lausanne.
Prix: membres Chambre de commerce Suisse-Chine, Section romande de la Société Suisse-Chine et Société Suisse-Chine: CHF 40,–; non membres: CHF 60,–.